Jenné Leigh

Email templates

Role
Designer, Developer

Responsibilities
Visual Design, Frontend Dev, Copywriting

Company
Rumbleship Financial

Email templates

Part 1: Transactional Emails
I designed and coded emails templates that could hook into our backend notifications systems to alert our customers of upcoming orders and transactions

Transactional emails mocked up

Goals

  • Provide a simple and easily adaptable design
  • Drive customers towards our dashboard products
Verify your email address - desktop and mobile version

Designs

Transactional emails were no frills. Everything about them was meant to be quick and to the point.

Upcoming Debit email - desktop and mobile versions
Rough designs for the transactional emails

A variety of layouts were explored before I settled on the final design

Example of the code for the transactional emails

I worked with backend developers to define variables needed to hook into our systems.

Emails sent to business customers (as opposed to merchants) came with an additional CTA to drive engagement towards our Merchant Directory product

Call to action for the customer facing emails

Results

We had a 0% spam report rate for our transactional emails.

Emails were also well received internally, as they helped reduce load on customer service.

Part 2: Marketing Emails
Sales requested templates to help market new merchants to our existing wholesale business customers

Transactional emails mocked up

Goals

  • Drive business customers to sign up with the featured merchant
  • Encourage other merchants to sign up to be a featured merchant
Cool color palette version of the template

Designs

Different layouts and color versions were created to give Sales flexibility when working with the merchant's photos and logos

Warm color palette version of the template
Rough designs for the marketing emails

A variety of layouts were explored before I settled on the two color palette version with the 2x2 grid of featured product images.

Example of the code for the marketing emails
HTML markup notes were included to make updating the template easier for the Sales team

Results

Merchants reported excellent returns from the mailings.

Newsletter recipients were also pleased with the emails, as they had long been asking what other merchants they could buy from using Rumbleship.